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February 5, 2025
Trust. It is a driving force in the matrix of construction project specifications. Budget, material needs, timelines, and product quality are priorities for any job. However, when you can build trust with your buyers and key decision-makers, your likelihood of being selected skyrockets.
January 17, 2024
Email marketing. Social media. Blogging. Search engine marketing. Paid advertising. Trade show exhibitions. Media relations. If you are a savvy building products manufacturer, each one of these executions is part of your marketing matrix, defined by BLD Marketing as the digital marketing ecosystem.
November 7, 2023
Starting a podcast as a building materials manufacturer might sound like a steep climb, but it can be an effective platform to make a real connection with your audience, showcase your industry expertise, and establish your brand ambassadors as thought leaders in the construction industry.
September 21, 2023
Whether your company manufactures building envelope solutions, energy-efficient windows, or high-performance insulation, your brand’s success at driving business rests on its ability to tell a compelling story. You need to be able to differentiate yourself in the marketplace, to demonstrate that a customer should trust you and should buy from you.
December 13, 2022
Whether you manufacture windows, exterior cladding, insulation, or a multitude of building products for today’s modern construction environment, your marketing program should be comprised of a strategic mix of the three types of media for it to have true impact – paid, owned, and earned media. They all play a major role in raising the level of awareness for your brand in a crowded marketplace.
November 15, 2022
Perhaps your building materials brand is ready to introduce a product that required years of research and testing, and that product is poised to alter the dynamic for the building envelope or change the conversation about energy efficiency. Maybe your company’s new CEO is ready to articulate a vision for the future of your enterprise, one you seek to share with architects, specifiers, and builders. Or your brand is investing in a massive expansion to increase production and deliver better product turnaround time for your prospects and customers.
March 2, 2022
Case studies can be extremely effective in motivating potential customers by providing examples of your products in use.
February 22, 2022
Case studies can be extremely effective in motivating potential customers by providing examples of your products in use.
September 15, 2021
Video is now a key component of any marketing strategy for B2B organizations. Published in 2021, Wyzowl's seventh annual 'State of Video Marketing' survey shows that 86% of businesses use video as a marketing tool, and 93% of marketers who use video say that it is an important part of their marketing strategy.
March 25, 2020
There is a connection between residential and light commercial construction markets as it relates to marketing strategy, planning, and execution.
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